The report presents the analysis for Marriott Campaigns in US and provides the bird's-eye view and performance related insights with respect to different States, Divisions etc. For more details and forecasted results, please refer Performance Dashboard!

Overall Campaign Stats

The figure on right shows the Campaign trend on daily basis. Please refer some stats based on graph,

• The average number of booking per day is 39,413 which is 0.6% lower than 2020 but 1.1% lower than year 2019.
• The average number of bookings on Weekdays are 1.01 times higher than weekends for the date range Jan-2019 till date.
• There are 15 anomalies found which is marked in red in the graph.

Campaigns Compared to Last Week

The figure on right shows the Campaigns for each state with respect to previous week. The number on each state shows the percentage increase or decrease in Campaigns compared to last week. Please refer more observation below,

• The overall bookings this week increased from the previous week by 24.08%
• Michigan, Virginia, Georgia, California and North Carolina record lowest percentage bookings as compared to last week.
• New Hampshire, Nebraska, Illinois, Wyoming and Utah record highest percentage bookings as compared to last week.

Campaigns Compared to 2019

The figure on left shows the Campaigns for each state with respect to 2019. The number on each state shows the increase or decrease in Campaigns compared to 2019. Please refer more observation below,

• The overall bookings this week increased compared to 2019 by 111.4%
• The States Rhode Island, Minnesota, West Virginia, Colorado and Mississippi record lowest percentage bookings as compared to year 2019.
• The States Connecticut, Maryland, Kentucky, Hawaii and South Dakota record maximum percentage increase in booking as compared to 2019.

Campaigns for Each States YTD

The pie chart on right shows the Campaigns percentage for each state for 2021 YTD. Please refer more observation below,

• The top 5 states with highest booking YTD are Texas, Nevada, Rhode Island, Wyoming and Michigan.
• The top 5 states with lowest booking YTD are Oklahoma, Maine, South Carolina, Montana and Ohio.

Campaigns : Division Based Analysis

The figure shows per day Campaign for each year for all divisions in USA. Here are few observations from this..

• The average number of bookings per division per day in 2021 is 773, which is 0.7% less from 2019 but 0.3% less from year 2020
• The division West South Central has recorded average highest number of per day booking of 779.
• The division Middle Atlantic has recorded lowest number of per day booking of 767.

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